agradecimentos
Agradeço primeiramente a Deus, por ter me dado de presente o convívio com pessoas tão especiais, que me proporcionaram ter uma vida cheia de amor, amizades e conquistas.
Ao meu marido e filhos, não existem palavras para expressar o valor de todas as renuncias feitas para que eu tivesse a oportunidade de conquistar mais este sonho.
A Professora Sirlei Torquato Botosso, que esteve presente durante todo o curso, orientando, instruindo, apoiando, sanando dúvidas e que também foi a orientadora responsável na execução deste trabalho e que pacientemente me auxiliou.
Ao …exibir mais conteúdo…

However, there are many Brazilian organizations in this segment, not position themselves strategically in the market. The strategic map has the function of balancing contradictory ideas, based on differentiated value propositions for customers, providing real business strategies, even assisting in the feasibility of joining forces to overcome problems and difficulties related to changes in the global scenario. The work intends to describe how the processes occur and the management form of the organization under study, as well as showing where are the possible failures, guiding which actions should be put into practice to achieve the goals, searching effectively to understand the formulation of the strategy map as a way of positioning and competitiveness. Will be exposed and analyzed aspects of the theme. Initially, there will be a general definition of strategy and its importance. In a second and third time-approaches to strategic management and sequentially the balanced scorecard, beyond conceptual exposure at some strategic points. The developed research has as main methods the documental investigation and bibliographic research and may also be classified as a descriptive research which sought to describe not only the macro-environment in which the organization under