ANÁLISIS FODA GRUPO BIMBO, S.A DE C.V
Historia
Grupo Bimbo fue fundado en México el año de 1945 por Don Lorenzo y Don Roberto Servitje, Jaime Jorba, Alfonso Velasco, Jaime Sendra y José T. Mata; hoy en día una de las empresas de panificación más importantes del mundo por posicionamiento de marca, por volumen de producción y ventas, además de ser líder indiscutible de su ramo en México y Latinoamérica. Desde 1980, Grupo Bimbo es una empresa pública que cotiza en la Bolsa Mexicana de Valores y está formada por seis organizaciones y un corporativo, los cuales operan empresas de la industria de la panificación y de alimentos en general. Su peso en el índice de precios y cotizaciones es del 1.61%Opera las marcas Bimbo en México, en Estados …ver más…

History.
Grupo Bimbo was established in Mexico in 1945 by Don Lorenzo Servitje, Jaime Jorba, Alfonso Velasco, Jaime Sendra and Joseph T. Mata; Today one of the largest baking companies in the world for brand positioning, volume of production and sales,
Group Bimbo is a public company listed on the Mexican Stock Exchange and is formed by six organizations and corporate companies which operate in the baking industry and food in general.
The Group manages more than 5000 products, among which are: sliced bread, sweet bread, sponge cakes, pastries, cakes, biscuits, confectionery, savory snacks, tortillas, toast, caramel among others.
Grupo Bimbo products are sold in 19 countries worldwide including: Mexico, Brasil, Guatemala, El Salvador, CostaRica, Colombia, Venezuela, Peru, Chile, Argentina, Uruguay, Honduras, Nicaragua, Panama, Paraguay,United States, China, Spain and Portugal on 4 continents: North America, South America, Asia, and Europe. It operates 153 plants (43 in Mexico and 110 abroad), 2 trading agencies and 8 joint ventures.

Mission
Develop and market food products develop the value of our brands, the company's commitment to be a highly productive and people, as well as innovative, competitive and focused on the total satisfaction of its customers and consumers. An international leader in the baking industry, with long-term vision.

Vision
Being global leader of planning and one of the best international food company- A company with leading