------------------------------------------------- marketing -------------------------------------------------
V.P of marketing ------------------------------------------------- manages: customer demands ------------------------------------------------- generates: sales for goods and services | operationsV.P of operations Manages: people, equipment, technology, materials, and informationTo Produce: Goods and/or services | FinanceV.P of FinanceManages: cash flow, current assets, and capital investments |
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OPERATIONS MANAGMNT
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is the business function that plans, organizes, coordinates …ver más…

------------------------------------------------- operations management decisions
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In this section we look at some of the especific decisions that operations managers have to make. The best way to do think about decisions we would need to make if we started our own company-say, a company called Gourmet Wafers that produces praline-pecan cookies from an old family recipe. Think about the decisions that would have to be made to go from the initial idea to actual production of the product of the product: that is operations management.
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Long-term decisions that set the direction for the entire organization are called strategic decisions. They are broad in scope and set the tone for other, more specific decisions. They address questions such as: What are the unique features of our product? What market do we plan to compete in? What do we believe will be the demand for our product? tactical decisions narrow scope short-term in nature concerning a small group of issues
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who will work the 2 shift tomorrow tactical decisions focus on more specific day-to-day issues, such as the qualities and timing of specific resources. Strategic decisions are made more frequently and routinely. Therefore we have to start with strategic decisions and then