5 PORTER FORCES ANALYSIS FOR CORONA BEER
Industry Rivalry * Number of competitors is high and with similars products * Industry with slow rate of growth * Fixed costs very high * Stock costs very high * Clients can change provider very easily without high costs * Competitors with similar strategies and cultures * Big exit barriers because of the industry machines and building * Main competitor element is discounts and reduce prices

Suppliers power * Small number of providers, there´s not a water and cereal provider every corner * There’s not a substitute product for the input * The Corona company, as a water client, is not very important for the providers * The input are very important, and very