The researches on community work and governability
constitute a need to the Social Sciences at present. They are a
contribution to the protection of our emancipating project to
face the aggressive policies of the Imperialism. According to
PhD. Mirta del Río, the Imperialism takes advantage on the
researches on these fields to promote the ungovernability in our
country. To face the imperialist scientific production which is
slanted by interest of hegemonic domination it is necessary to
have an alternative production that does not ignore the rational
nucleus of the discovering that are made in the world and
discovers, demonstrates and structures a community work and
governability model of work that is aimed to the emancipation,
that makes possible the preservation of the Revolution to face
the Imperialism. This model of work must be improved at all
levels.
Among the most frequent problems regarding the research
results we have had are the problems that are related to the
problematic of communication. They constitute an articulating
element that affects as much the satisfactory results of the
community work as the processes of governability. In this sense
we intend to make some reflections in this article.
To deal with this topic is a really complicated task,
mostly if we try to analyze the relation between communication
and social development. That is the reason why that the main
purpose of this article is to offer some reflections regarding
the role of social communication in the processes of community
development in such a way that makes possible to promote a
critical meditation in or decision-makers on the communicative
practices that characterize our daily life in the frames of the
community work.
The problematic of social communication can not
separated from the whole life in society of the human being.
Every single communicative process facilitates the mechanisms and
helps to promote the social development. This starts from three
main aspects:
Firstly, communication is not independent from the
social development, if we define development as the ability
to orientate resources, strategies and mechanisms to achieve
the wellbeing of people, communication should foment in these
people an active participation aimed to search for consensus.
Communication by itself can not produce social changes;
however, these social changes are not produced without a
democratic and opened communication.Secondly, we must assume that communication
constitutes a crucial tool to intensify social projects and
it is not limited, as many think it does, to mass media,
without ignoring the role of media as mediator of information
and opinion, they contribute to motivate, inform and
stimulate the community people"s participation in order to
achieve the development.Finally, we must start from the idea that
communication must be a reflection of culture, it is
necessary to assume the communicative practice as a
commitment for the community development, without being
subjected to wrong conceptions. Communication can not be
limited to the culture of those who manage or facilitate the
processes of development, but be opened to culture and
people"s knowledge and generate open, dialogic and democratic
participation.
In general, to make reference to a communication for the
community and social development means to take possession and
position to demonstrate that we are able to develop a democratic,
communicative, innovating and integrating activity in favor of
the community self-development.
So, we should be ready to understand that communication
is an indispensable factor for development and it is essential to
design adequate social policies in order to articulate the
communicative quality to a balance between access and
participation of these social practices that are produced in the
daily life of our people.
There are diverse perspectives in relation to the role
that social communication should play in the processes of
development. In this sense, different positions have been
developed by Latin American scientists such as Jesús
Martín Barbero, Paulo Freire,
José Rebellato, Carlos Núñez and Mario
Kaplún, and in national territory some authors such as
PhD. Raysa Portal Moreno, PhD. Milena Recio Silva, and PhD.
Victoria Ojalvo.
It is evident that in the community work are created the
ideal and sufficient conditions that make possible that the
different community actors are inserted in a rich and diverse
process of social interaction and interpretation of the objective
reality where the processes of communication are constituted in
an element that is inherent to human development that is
generated in this community work.
An analysis of our communicative practices in general
and in the frame of the community work in particular, makes
possible for us to notice that these practices are structured
from transmissive, vertical positions which not always allow the
communicative mediation to achieve an adequate articulation
between society-knowledge-transformation. This represents a very
important challenge that is to prepare ourselves for a radical
change in our communicative practices in such a way that they
assure the horizontality and bidirectionality that distinguish
the processes of democratic participation that our society
demands.
We assume that the concept of communicative
practices elaborated by PhD. Raysa Portal Moreno that defines
them as:" these social practices in which intervene at least to
social actors with differentiated communicative functions
according to the circumstances in which they are developed and
generally reproduce the generalities of their living
conditions".
Página siguiente  |