"Wish to look about the store? Oh, by all means, sir," said the manager of one of the biggest book stores in New York. He called to his assistant, "Just show this gentleman our ancient classics – the ten-cent series." With this he dismissed me from his mind.

In other words he had guessed at a glance that I was a professor. The manager of the biggest book store cannot be deceived in a customer. He knew I would hang around for two hours, get in everybody's way, and finally buy the Dialogues of Plato for ten cents.

He despised me, but a professor standing in a corner buried in a book looks well in a store. It is a sort of advertisement.

So it was that standing in a far corner I had an opportunity of noticing something of this up-to-date manager's methods with his real customers.

"You are quite sure it's his latest?" a fashionably dressed woman was saying to the manager.

"Oh, yes, madam, this is Mr. Slush's very latest book, I assure you. It's having a wonderful sale." As he spoke he pointed to a huge pile of books on the counter with the title in big letters – Golden Dreams.

"This book," said the lady idly turning over the pages, "is it good?"

"It's an extremely powerful thing," said the manager, "in fact it's a masterpiece. The critics are saying that without exaggeration it is the most powerful book of the season. It is bound to make a sensation."

"Oh, really!" said the lady. "Well, I think I'll take it then."

Suddenly she